Most Cost Effective
Here is a fun, easy and informative read about the most cost effective ad
medium featuring twenty-one colorful infographics.
Through interviews in key international cities, the Global Advertising Impressions Study V4:
- gauges consumer perceptions of promotional products and how they influence buying decisions
- highlights the popularity of key promo product categories by demographic group (such as age, race, sex and gender)
- reveals the cost-per-impression of top advertising specialty product categories
- shows the cost-per-impression of promotional products compared to other forms of advertising media, like radio, TV and Internet advertising.
Research provided by the Advertising Specialty Institute, © 2013, All Rights Reserved.
Yep, what you don’t know may not hurt you, but it might be
informative,
maybe entertaining, and helpful in making your marketing decisions regarding
your consideration, planning and creative use of promotional products.
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